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August 15, 2021 keeping pen name secret

How can I keep my pen name secret?

by Bill Peschel • Ask the Career Indie Author, Writing Advice

How can I keep my pen name secret?

There’s an old saying: “Two men can keep a secret, but only if one of them is dead.” If you want to write books that you don’t want anyone to know about, you need to keep that in mind.

On a forum recently, an author shared his success in writing. It was a substantial amount, easily six figures in a month. Naturally everybody wanted to know what kind of books he wrote, how he wrote them, what his covers look like and so on.

Using my Google-Fu, I learned his pen name, and mentioned what I did on the forum. I didn’t expect his reply: “that is incredibly invasive.” He also deleted the post.

I felt bad about this, but at the same time he left himself open to discovery. Since I can’t warn him that if I could find out his pen name others can as well, I decided to write this post to share what I did and how you can keep yourself safe as well.

Why keep my pen name secret?

Privacy. Authors have used pen names from the very beginning and for various reasons. Their work would offend important people. They are writing risque or obscene material. Or they are writing books in a genre that could embarrass publicly.

For example, “Eloisa James” is the pen name for a college professor who didn’t want her colleagues to know she was writing romances (very good romances, I highly recommend them). She has since come out of the shadows.

There are also writers working in one genre under their own name who want a pen name to separate those books from the new genre. British writer John Banville writes literary novels that have been shortlisted for major awards. He also has written seven novels in the Quirke mystery series as Benjamin Black. These are pseudonymous works, done not for privacy reasons but to separate these well-written mysteries from his literary work.

So what if you’re writing erotica and you don’t want anyone to know?

1. Don’t tell anyone. Remember the first rule of “Fight Club.” No matter how close you are to somebody, friend or relative, telling them a secret will tempt them into spreading it.

They can’t help themselves, especially if they don’t see any harm in doing so.

Suppose that you told your closest friend that you are involved in the Kennedy assassination. That’s a pretty important secret, and your friend will probably keep it because they know what would happen to you if it became known you were on the Grassy Knoll on Nov. 22. The consequences are obvious.

But what if the secret was that you were a popular author of science fiction romances involving tentacled aliens with knobby appendages and lonely young women kidnapped to be their wives? How could they not keep that a secret? It’s funny! And besides, they told only that one person, and they promised never to tell anybody either. Soon, the whole congregation knows, and your defrocked and looking for a new job.

There is also the risk that sometime down the road you and your friend will part ways. Or maybe you’ll have a falling out with your relative. If they are angry at you, you’ve given them the perfect weapon to get back at you.

So don’t tell anyone.

2. Keep your name separate from your pen name. This is what tripped up our unnamed author. For some reason, he had listed himself as publisher of one of his books on Amazon. Searching Amazon for his name brought up that book and revealed his pen name.

3. Don’t talk about your secret pen name on private forums. One reason why thought it didn’t hurt to search for his pen name was because he was discussing it under his real name. He also said he was no longer working at [major well-known company] and he was a full-time writer. He clearly was proud of his work and his success (as he should be).

The problem with talking about secrets on private forums is that it violates rule number one. Worse, you’re telling thousands of people what you’re doing, and any one of them can take a screenshot of your post and put it up on social media.

This is what happened to Journolist, a forum of reporters from national newspapers and cable channels. Started by Ezra Klein in 2007, nearly 400 reporters, academics, and authors gathered daily to trade rumors and discuss what stories should be highlighted and buried. This was collusion to set the news narrative at The New York Times, Washington Post, CNN, and other major news outlets.

The existence of the forum was revealed, and copies of the messages showed how the daily news was massaged. There was much embarrassment all around, but nobody lost their job, nobody apologized, and presumably they found another place to meet that was more secure.

But the point stands: Don’t talk about your secret pen name online or offline. Period.

(If you’d like an alternative view, here’s Anne R. Allen on why it’s a bad idea to write under a pen name. While her reasons are valid, they don’t take into account people who write erotica and more explicit books. They also don’t take into account how Amazon’s Also-Boughts handle authors who write books on widely different subjects. If you’re planning on relying on marketing your books to whale readers, a pen name is useful if you’re writing in widely disparate areas.)

July 26, 2021 pennsylvania revenue banner

Do I Need A Business License to Write In Pennsylvania?

by Bill Peschel • Ask the Career Indie Author

(Ask the Career Indie Author answers questions about the business side of writing, although I’m not above giving advice on the writing side as well. Some posts are answers I’ve given in forums with the question rewritten to protect the questioner’s privacy. Address any questions to my last name at this website’s name.)

Bill, I live in PA, so I’d like to know if you need to register with the state as a business. If you write under a pen name, do you need to register that as well?

First off, understand that I’m not an expert, and you should also confirm my advice before proceeding. Also, regulations can differ from county to county and municipality to municipality.

That said, if you are writing books out of your home, and that’s all you’re doing, you do not need to register with the state as a business. Whether you write under your own name or a pen name.

I live in Derry Township, and there are no regulations (that I know of) requiring me to register with them. And so long as I don’t annoy the neighbors by holding public events that draw massive crowds, like booksignings, lectures, speeches, conventions, convocations, papal installations, and inaugurations, I expect that to continue.

However, Peschel Press is registered with the state for another reason. We attend festivals where we sell books to the public. Because of that, twice a year we need to pay the state the sales taxes earned for those sales.

(Note: We don’t charge the customer a sales tax, but that doesn’t change our obligation to pass along the sales tax).

Nor do we pass along the sales tax when we do book signings at stores and sell books wholesale to bookstores. As the retailer, the bookstores handles that.
⁠
Also, Peschel Press is not incorporated nor an LLC. We’re a “sole-proprietorship” (actually, my wife and I co-own Peschel Press, but let’s not worry about partnerships). Our income is reported to the feds and the state as personal income, although we do take business deductions. We’re incredibly conservative about that and keep diligent records.
⁠
So if you sell books to the public, and you’re a Pennsylvania resident, you’ll need to go to the state’s e-Tides portal at https://www.etides.state.pa.us/Home/Index and register. They’ll send you a certificate to display in case the revenuers show up at a show (they haven’t, but I keep it with me just in case).
⁠

pennsylvania sales tax form
In fact, I need to file for the first six months of this year!
Sales taxes are remitted every six months, so twice a year, you show up at the portal, log in, click on “Sales, Use, and Hotel Occupancy Tax”, fill out a 12-line form, and pay up (direct via credit card, or what we do, by check. We print out their coupon showing how it should be routed and mail it in.)

As a writer, you’ve added deadlines to death and taxes as the three inevitable things in life. It’s up to you to keep up to date with the laws of your municipality.

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July 12, 2021

How Can I Stop Playing Solitaire and Write?

by Bill Peschel • Ask the Career Indie Author

Part of the problem with habits is that they happen, well, habitually. That’s why they’re habits. We do them without thinking.

So the trick is to find a tool that keeps you from doing something automatically, to engage your brain so you have time to reflect and say, “No, I won’t indulge in this time-wasting activity.”

Internet Blockers: There are two types.

1. There are blockers that build a wall between you and the internet, like Freedom.

2. There are blockers you install on your browser (Chrome, Firefox, Brave, etc.) that blocks sites that you list.

3. There is also a third technique, but this only works if you are logged into a particular site (because you like keeping track of your games and rankings):

Log out.

This happened to me. I was playing one particular solitaire site a lot. I loved it there. Cool green background. Beautiful card backs. One particular game that I frequently won.

I used browser blockers, but it was easy for me to “forget” to turn it on. So I’d play.
Until I logged off.

Now, it still deals a hand of solitaire, but against a background I don’t like, with cards that aesthetically offend me, in a game I have no interest in playing.

You know what? I haven’t touched the game for a week. I see the ugly hand, click away, and get back to work.

(Sometimes, however, I waste time on something else, but this is still better than before).

pearls before swine internet work entertainment
I agree, Rat.

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July 12, 2021 Typewriter Reset

Ask the Career Indie Author: Which incomplete novel should I finish first?

by Bill Peschel • Ask the Career Indie Author

(This question popped up on a forum, and I liked my answer so much I thought I would share it with you. I won’t identify the sender, and I rewrote the question to hide any identifiable information).

⁠I’ve always wanted to write novels, and I was going great guns for awhile. I have two mysteries that are nearly finished, and five more that range for a full outline to a couple of chapters.

Then life intervened, and I had to put my writing dream on hold.

I want to get back into it, but I can’t figure out what to do next. Should I finish my books? Which incomplete novel should I finish first? Should I develop my website and build up a group of fans instead? Or all of the above? I’m paralyzed with indecision, and at the same time, I feel like I’m sending my books out to be slaughtered.

What can you suggest to get me out of my slough of despond and whip my books into shape as part of a successful business plan?

joseph campbell quote incomplete novelYou need to answer this questions first: What do you define as success? Money? Personal fulfillment from seeing your novels out there? The applause from your fellow writers?
⁠That answer determines your orientation.⁠

Personal Fulfillment

You have a vision for your books. You may listen to beta readers. You may learn from books and courses, but you have a unique vision and you want it out there.

⁠Solution: Read your books (if you haven’t) and heed your inner voice. It’ll tell you what you think about them. Decide on which one you want to finish first and commit to doing that one thing. (Don’t calculate how much work you need to do, because if you’re already thinking that way, that’s what you’ll do. But if you’re an artist, you’d be better off listening to that inner voice.)

⁠But before you start, commit yourself to finishing it. Straight through. Finish the draft, perform any revisions, and get it done. This is not negotiable.

If you set it aside, you will be teaching yourself never to finish it. Yes, I’ve heard the let it cool advice. I also know it doesn’t work for me. I have too many books cooling that I haven’t gotten back to. Like, 20-year-old books.⁠

Money

Your question came in two parts. You wanted to know which book to finish, but you also asked for a business plan, so this answer is different.

⁠I don’t know what kind of books you have, beyond their genre, but if you want to make money, there are three ways to go about it:

⁠SERIES BASED ON YOUR WORLD: I hope I don’t have to explain this.

⁠SERIES BASED ON YOUR GENRE AND PERSONAL BRAND: You write one-offs, but they’re all techno-thrillers. Or second-chance romances. Or Agatha Christie-like mysteries involving wealthy families. Or Westerns.

⁠NOVELS IN WHICH YOU’RE THE BRAND: You write such distinctive books, and you’re willing to put yourself out there and build your image so that in later books, your name will be larger than the title. Think Terry Pratchett, Tim Holt, and Liam Moriarty.

⁠In all of these, it may take several years and multiple books plus advertising and marketing chops to build momentum. Unless you already have a wide circle of friends and relatives willing to give you a boost, media connections, or good publicity skills, you need to think long-term.

⁠This also means working on your prose and developing a distinctive voice and intellect that is uniquely you. You need to set yourself apart from the book-a-month writers who rely on constant marketing and advertising to attract readers who can’t distinguish their world and stories from the thousand other writers in their genre.

As for your uncompleted books, take a hard look at them and see if they fit into one of the three models. If they don’t, you may have to set them aside. Don’t feel bad! You know you can write a novel, you just need to write a novel people will want to read. A novel that declares what it is easily (title, cover, blurb) and will get someone to say, “I choose you!”

⁠The one thing you have on your side is time and support. Mary Higgins Clark started this way, getting up an hour early and getting each book out one at a time. J.K. Rowling did it, too.

So can you.

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July 9, 2021 book bookmark media mail banner

Can I send a bookmark with a book using Media Mail?

by Bill Peschel • Questions

Yes. Postal regulations allow for “incidental first-class mail” to be included if it “is closely associated with but secondary to the host piece.” This includes a bill for the product, an account statement, or a personal message or greeting. While bookmarks are not specifically mentioned, a slip of paper should be considered incidental.
The complete regulation can be found in the USPS’ Domestic Mail Manual: Section 270 Commercial Mail, Media Mail, and Library Mail; subsection 273 Prices and Eligibility; 6.2 Incidental First-Class Mail Attachments and Enclosures (https://pe.usps.com/text/dmm300/273.htm):

“Incidental First-Class Mail matter may be enclosed in or attached to any Media Mail or any Library Mail piece without payment of First-Class Mail postage. An incidental First-Class Mail attachment or enclosure must be matter that, if mailed separately, would require First-Class Mail postage, is closely associated with but secondary to the host piece, and is prepared to not interfere with postal processing. An incidental First-Class Mail attachment or enclosure may be a bill for the product or publication, a statement of account for past products or publications, or a personal message or greeting included with a product, publication, or parcel. Postage at the applicable Media Mail or Library Mail price for the host piece is based on the combined weight of the host piece and the incidental First-Class Mail attachment or enclosure.”

One caveat: The post office frowns on inserting advertising, so there is still some wiggle room for an officious clerk to be a pain about this.

The best practice you can use is to reduce the chance of an inspection. If you’re sending one book, package it, not in a box, but a padded mailer. Tuck the bookmark in so it cannot be easily seen (if possible). If the handler feels the package and only feels the book, this reduces the chance of it being open (a box with stuff rattling inside, on the other hand …).

But I feel this is a lot of worry about nothing. I have used Media Mail for years, both for shipping books from Peschel Press and when I was running auctions on eBay, and never had a package rejected (or inspected, so far as I know). If the post office rejects a package because of a bookmark or a catalog, I’m not going to worry about it. The worst they can do is not mail it. I’m too old to worry about this going on my Permanent Record.
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June 7, 2021 glengarry glen ross AIDA

What Is Your Brand’s Alignment

by Bill Peschel • Branding

No, this is not a Dungeons & Dragons joke, although it does involve a fantasy author.

I’ll not identify him, because this is not really about him, but he recently released a video on his YouTube channel announcing that he was going to stop making videos for awhile.

In this era of DIY, no one cancels you when your videos get low ratings. You have to do that yourself.

In his case, it was a good idea. Although he was having fun making them, the videos were sucking up the time he needed to do more important things.

Like write. He was doing very little writing. Not just because of the videos. He had other things going on in his life as well, and taken together, he couldn’t afford to spend 20 percent of his time making videos.

Hence, the self-cancellation.

Which was a good idea, like I said.

The problem with his lack of success, I think, came down to a clash of alignments.

Not neutral good or chaotic evil alignment, but his brand’s alignment.

He is a fantasy writer, but his videos were all about him. His writing. His opinions. Not about the fantasy genre. Not about his books in the fantasy genre. Not about the genre at all.

He was making videos for a small audience, one that might not be interested in his books.

He had made this mistake before. He had made videos on a very popular subject. He got a lot of views and a lot of subscribers willing to engage with him on the subject.

The only problem was, not many of those fans read fantasy novels.

What’s the Takeaway?

What we have here is a lesson in brand misalignment.

Maybe it’ll help if I explain that marketing can be like being a carnival barker. Anything that you post — social media, YouTube ads, blog posts — are the barkers. Their job is to get the customer interested in your books.

And that means following the path of AIDA.

glengarry glen ross AIDA
That’s an acronym popularized in Glengarry Glen Ross. It means whatever you put up, you need to create a path that leads the customer from it to your goal, whether it’s to buy your book, signup for your newsletter, or read another interesting post.

Here’s an example of an AIDA path:

Attention: Someone searches for a post on something and find yours.

Interest: They read the post, and your software makes suggestions for more posts on the subject.

Decision: They see references to a book on the same subject and decides to buy it.

Action: They follow the book link and buy the book.

In the case of our fantasy writer, here’s one possible path:

Attention: He decides to write a short story and film himself narrating it. The story can be broken up into three video segments, each one ending on a cliffhanger.

Interest: They’re posted, and he includes a link in the show notes to his website so they can sign up for his newsletter. (Plus, judging by the number of views for each video, he can get an idea if his story is engaging them. Remember, this is a short story, not a novella.)

Decision: They see the link and decide to visit the website.

Action: They follow the link and sign up.

That’s it. A simple funnel. I use it at the end of this post to get you to the “Career Indie Author” book page. If you like what you see, you’ll click on the link to where you can buy the book.

That’s AIDA in real life.

There are other possible paths, depending on the type of books you write.

If you’re writing relationship self-help, you can be giving advice to readers, like Amy Alkon. If you’re a journalist who writes deep dives into the intersection of commerce, culture, creativity, and the sciences like Malcolm Gladwell, you do a series of podcasts on the same subject.

Many indie authors add a consulting sideline to their fiction work, and build a good part of their business around that. David Gaughran, Mark Dawson, and Joanna Penn are working hard in that area.

In fiction, deciding how to lure the punters into your tent is a lot harder. Jonathan Maberry, before he became a best-selling author, conducted interviews on his website with other authors in his thriller genre. His reasoning was their fans would come over, read the interviews, and check out his books.

I don’t know if it helped, but the logic is sound, and there are never enough thrillers to suit readers, so why wouldn’t they?

Building AIDA paths also have another benefit: It helps you focus your efforts that could bring meaningful results.

If you’re wondering what to advertise, or if, or where, think about the path. Build the path from whatever you do to an endpoint that you can see. If it’s newsletter signups, then you can tell if it worked by the number of people who join.

But always remember, keep your brand aligned with your AIDA.

If you want to learn more about branding and other aspects of the writing business, check out “Career Indie Author,” the one thing apart from coffee that’ll get your heart started in the morning.

May 25, 2021

Business Diary for Tuesday, May 25, 2021

by Bill Peschel • Business Diary

The quest for establishing a routine continues with today’s diary entry.

I’ll pass over what I did or didn’t do last week and move on to:

Today, I will:

* Add a social media post to our Instagram, Facebook, and Twitter accounts.

* Continue working on Brown Suit’s footnotes. Goal: 25.

* Rewrite the beginning of the “Chinese in Popular Culture” section for “Blue Ploermell.”

And to add a little value to the post, here’s Annika, house cat at Cupboard Maker Books, in her summer cut:

cupboard maker books annika the cat

May 21, 2021

Business Diary for May 21, 2021

by Bill Peschel • Business Diary

Today, I will:

* Add a social media post to our Instagram, Facebook, and Twitter accounts.

* Continue working on Brown Suit’s footnotes. Goal: 25.

* Rewrite the beginning of the “Chinese in Popular Culture” section for “Blue Ploermell.”

* Move over more sections of the Wimsey Annotations.

* Make a DVD of “Love from a Stranger” for tonight’s Cheese with Agatha movie.

* Update the movie page with “The Adventure of the Clapham Cook” review.

* Write up the short story idea for Hollywyrd.

Yesterday’s goals:

* Add a social media post to our Instagram, Facebook, and Twitter accounts.

Done!

* Continue working on Brown Suit’s footnotes. Goal: 25.

Done, although I only did 11.

* Rewrite the beginning of the “Chinese in Popular Culture” section for “Blue Ploermell.”

Fail!

* Move over some more sections of the Wimsey Annotations.

Success! I moved over the art for “Unnatural Death,” “Bellona Club” and “Strong Poison” and placed only the first two. This project will result in a better looking Wimsey site, and is enabling (read, forcing) me to update the links, and I’ll probably substitute better art as well. Remember, some of these pages were built in the late 1990s!

* Post Teresa’s review of “The Adventure of the Clapham Cook” to the Peschel Press website.

Done! Only I forgot to update the movie page with the links, so that’ll be done today.

May 20, 2021 Lois_Duncan

Business Diary: May 20, 2021

by Bill Peschel • Business Diary

Yesterday’s goals and how I did:

* Add a social media post to our Instagram, Facebook, and Twitter accounts.

Done!

lois duncan playing the accordion quotation

This is the third social media post, and I’m trying to vary them between word definitions discovered through working on “Brown Suit” and quotations from “The Career Indie Author Quote Book.” I’m also targeting quotes by living writers who are on social media, in hopes they’ll echo them and expose this site to new readers.

I’m also discovering that I like not doing the expected. These types of quotation posts, done through Book Brush, tend to have generic backgrounds. I like discovering images that coexist with the quotation. This one, of Lois playing the accordion as a teen, seemed to me to echo her quote about creating characters. Authors aren’t supposed to play accordions; yet Lois Duncan did. If she was a fictional character, what would she be like? Would she make for a more interesting person? Could it come into the story in some way? If Harry met Sally, and discovered her playing “Lady of Spain” on her Wurlitzer, would he like her more?

* Spend at least 3 hours on Brown Suit’s footnotes. Since I’m trying to do about 25 a day, this will take much longer.

This was more difficult. There were several disruptions to the schedule, plus I was mentally fatigued from yesterday’s work. But I did buckle down in the last hour or two, and knocked off a dozen footnotes. Definite progress.

Down to 257 footnotes.

* Edit “Chinese in Popular Culture” at dentist

Done! I see I’ll have to rewrite sections of it. Instead of providing an interpretative overview of the subject, it would be better to create a sort of scrapbook look at the variety of ways Chinese show up in popular culture. The examples are far more diverse and somewhat surprising, and doesn’t lend itself to a neat conclusion.

* Update the book festival page on Peschel Press

Done! Too many festivals have been canceled, or remaining Zoom-only events, and frankly I’m Zoomed out. I did see a festival we could apply to for later this year.

Today, I will:

* Add a social media post to our Instagram, Facebook, and Twitter accounts.

* Continue working on Brown Suit’s footnotes. Goal: 25.

* Rewrite the beginning of the “Chinese in Popular Culture” section for “Blue Ploermell.”

* Move over some more sections of the Wimsey Annotations.

* Post Teresa’s review of “The Adventure of the Clapham Cook” to the Peschel Press website.

That’s enough.

May 19, 2021

Business Diary: May 19, 2021

by Bill Peschel • Business Diary

Today, I will:

* Write this diary post (Done!)

* Add a social media post to our Instagram, Facebook, and Twitter accounts

* Spend at least 3 hours on Brown Suit’s footnotes. Since I’m trying to do about 25 a day, this will take much longer.

* Edit “Chinese in Popular Culture” at dentist

* Update the book festival page on Peschel Press

* Update the Agatha Christie movie page with the latest review (Done!)

Tune in tomorrow and find out how much I accomplished!

< 1 2 3 4 5 >»

Personal Appearances

June 16, 5:30 p.m.: Teresa will talk about “13 Poirots and 7 Marples” at the Bosler Library in Carlisle, Pa. Visit the Bosler’s website to register to attend (it’s free!)

July 19-20: Teresa and Bill will be at the Write Women Book Fest at the Bowie Comfort Inn in Bowie, Md. Here’s where to get tickets to the festival.

Bill has given talks about mysteries, Agatha Christie, creativity, Victorian murders, self-publishing and how to be a better writer. Teresa can show you how to strengthening your family and yourself in uncertain times and sew cloth grocery bags and NotQuilts. If your book club, group or TV show needs a charming, knowledgeable speaker, let me know!

Learn More About Peschel Press

We talk about our books and our interests, so join the conversation today! Check the Newsletter tab at the top of the Peschel Press website for our archive of past issues.

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Want signed copies of our books?

Check our personal appearance schedule. We’ll be happy to sell you a book, sign it, and give you a bookmark too! Or, if you live in the USA and want a signed and personalized copy, order copies through Cupboard Maker Books! They have all my book titles. Please call or email Cupboard Maker Books at 1-717-732-7288 or [email protected] – US addresses only!

My Other Websites

To learn more about my books: Peschel Press
To learn more about my wife’s novels: Odessa Moon

Bookstores We Love

They carry our books and just great to visit!

Cupboardmaker Books, near Harrisburg, Pa.

Mechanicsburg Mystery Bookshop, Mechanicsburg, Pa.

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To learn more about my books: Peschel Press
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