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Banner Blindness Defined

by Bill Peschel • Peschel's Indie Author Compendium

Banner Blindness defined is from the draft of “Peschel’s Indie Author Compendium: Best Practices, Words, Concepts, and Warnings to Help You Write and Market Compelling, Useful, and Entertaining Prose”

Banner Blindness: An advertising word that describes customers who are so used to the shape, location, and/or style of an ad that they no longer see it. Banner blindness can be countered in online advertising by designing ads so they attract the eye through a startling image or color combination, or in the case of social media, by designing an ad so its looks like a person’s post.

Personal Appearances

Oct. 5, Saturday: Teresa and Bill will appear at the Chocolatetown Book Festival.

Oct. 12, Saturday: Teresa and Bill will be at CozyFete, sponsored by the Mechanicsburg Mystery Bookshop.

Nov. 2, Saturday: Teresa and Bill will appear at the Winter Arts Show at Hershey High School.

Bill has given talks about mysteries, Agatha Christie, creativity, Victorian murders, self-publishing and how to be a better writer. Teresa can show you how to strengthening your family and yourself in uncertain times and sew cloth grocery bags and NotQuilts. If your book club, group or TV show needs a charming, knowledgeable speaker, let me know!

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Banner Blindness Defined

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